Job Description
Job Description Summary
At Avocados From Mexico®, we nurture hearts to live life deliciously. The Digital & Social Strategy Manager is a dynamic and valuable role on the Marketing team which supports the brand building and innovation efforts across all digital channels. The Digital & Social Strategy Manager reports to the Associate Director, Digital Marketing and is responsible for the flawless execution of digital campaigns and activations across all owned and paid platforms. These digital marketing efforts should drive consumer awareness, recognition and preference of the Avocados From Mexico® brand vs. other avocado brands or origins for the ultimate goal of increasing overall value for the brand and product as well as driving consumption with consumers.
This position requires a positive, energetic, and highly collaborative individual who possesses the ability to cultivate strong working relationships while supporting the executional plans that will enable the achievement of the brand goals.
This position is located in-office at our Irving, TX location.
Responsibilities
- Lead the execution of performance-driven marketing campaigns for digital campaign strategies: Brand, Tentpoles, Health & Wellness, and Education
- Support the performance and learnings council for the digital team as a guiding reference for ongoing digital strategy development and program evolution
- Oversee Digital Team’s Organic Social Performance Program, leveraging social media and digital performance analytics to track engagement, measure content effectiveness, and provide data-driven recommendations for optimizing organic social and influencer strategies.
- Partner with Media Team in leading always-on Culture Hunting opportunities in Digital, rooted in expansive social listening across the internet leveraging revamped, brand tool set.
- Management of digital content production including social, other digital and front-end web development for campaigns
- Contribute to the planning and development of the brand digital strategy across our strategic pillars: Brand, Tentpoles, Health & Wellness, and Education
- Manage workflows and relationships with creative, performance and tech agencies to execute campaigns seamlessly in hitting KPIs and lead consistent check-ins on performance metrics
- Own project timelines and budgets, working closely with the external agencies and media team to ensure efficient resource allocation and on-time campaign delivery
- Manage stakeholder and USDA approvals for digital content and campaign executions, ensuring compliance with all regulatory guidelines.
- Stay ahead of emerging digital trends, technologies, and best practices to bring future-focused, innovative solutions to AFM’s marketing initiatives from a performance mindset
- Represent the digital marketing team in cross-functional committees, contributing strategic recommendations and insights.
- Support additional marketing initiatives and responsibilities as needed.
Skills/Qualifications
- Comfortable interpreting brand and agency performance data-sets from social reporting, listening and site analytics tools
- Experience in developing high-impact digital marketing strategies through a data-driven strategic ability
- Proven track record of managing culturally-forward content development tied to performance outcomes
- Embodies the “Chronically Online” mindset touted by industry-leading social and digital managers.
- Hands on experience with budget planning, forecasting and return on investment models
- Influencer negotiation and measurement experience is a plus.
- Experience in leading brand content development including brand narratives, social, website and other digital strategies
- Ability to manage multiple agencies and stakeholders
- Proven ability to craft clear, strategic, actionable (and inspiring!) creative briefs for agencies
- Exceptional project management skills with the ability to manage multiple projects and timelines
- Cross-functional collaborator that forms strong working relationships within internal and external teams
- Adaptability & business agility, thriving in fast-paced environments, quickly adjusting to shifting business needs
- Strong strategic thinker equipped to question and challenge the status quo.
- Exhibits tenacity meeting goals and determining solutions to meet business challenges.
- Effective communication with the ability to impact and motivate external and internal stakeholders.
- Ongoing learner; exhibits insatiable curiosity and an interest in self-improvement.
- Proactive self-starter and team player with a passion for executing with excellence and thrives in a fast-paced entrepreneurial environment while being adaptable, resilient, and resourceful.
- Results-driven leader who is highly self-motivated and works with a sense of urgency.
- Ability to take on ad-hoc projects as assigned.
- Willingness to work additional hours as business demands may require.
- Must be able to travel up to 20%
- Bilingual is a plus, but not required
Education/Experience Requirements
- At least 4 years of experience in digital marketing required
- 5 - 8 years of experience working in top-tier ad agencies and/or client-side brands.
- Bachelor’s degree required. Major in Marketing or Advertising is a plus.
Job Tags
Full time, Shift work,